As soon as this statistic is updated, you will immediately be notified via e-mail. As eBay facts show, it is an additional incentive that helps attract more buyers. The promoted listings feature (which is a first-part advertising offering) has proven to be an extremely effective method for eBay. In some cases, this is a benefit, but unlike with your own site, you cant control many factors of a listing. If you run your own ecommerce site outside of eBay, syncing it with your eBay profile can have a high reward when it comes to business operations. , female buyers account for only 33.3% of all buyers. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. How many sellers are listing similar or the same products as you, and how can you differentiate yourself? In 2020, Amazon achieved 38% year-over-year net sales revenue growth, whereas eBays revenue growth was only 19%. Our top list of verified student discounts. A buyer can leave feedback on any transaction that they've had with you over the previous 60 days. In 2019, eBay had a global user base of 182 million people. These eBay statistics will tell you what makes this platform so popular among users. Some individuals earn upwards of $70,000 each year, eBay statistics for 2022 show. Lets break down a couple of statistics about free shipping on eBay. Message 5 of 14 In the past decade, however, eBay has shifted more towards fixed-price buy it now listings, which encompasses most of its sales. With its 250 million postings, Promoted Listings brought in $89 million in revenue, representing a 130% year-over-year increase in the second quarter of 2019. With the COVID-19 pandemic, the way consumers live and shop has changed drastically, with 58% of shoppers saying they feel safer shopping online during the pandemic. The number of luxury watches listed on this marketplace has grown from 16% in the fourth quarter of 2020 to 38% in the first quarter of 2021. Statistics on the topic Overview Financials Buyers and sellers Segments Online traffic Workforce eBay's market capitalization 23bn USD eBay's monthly visits 3bn Country generating the most. Remember that these figures will vary depending on what youre selling. Buyer knows you can't make the post office go any faster. Tired of scrolling? Women are more likely than men to shop online, and the gender split on eBay may surprise you; according to. If you are an admin, please authenticate by logging in again. , a score of 80% to 100% is deemed excellent, while a score of 30% to 50% is deemed concerning. Statista. Despite its origins as a marketplace for buying and selling secondhand goods, major brands and merchants are now competing with individual eBay sellers by selling their products directly to consumers. 31% of eBay sellers are based in the United States. Incorporating eBay into your selling strategy will take some work, but many businesses have found it very successful. With 180 million active buyers,your listings have a huge potential for broad visibility as long as you can get your listings to rank highly. Its clear that the U.S. dominates desktop searches. Pinterest (4%) and Twitter (5%) have the lowest traffic to eBay. In July 2022, eBay received 756.6 million visitors. Shoppers love eBay for the Holidays! You can also test out new products in the marketplace to get an idea of how they may be received. In this section, youll find information on the number of people who frequent eBay and more interesting stats and facts. Learn more about how Statista can support your business. Edition: 4. Lets break down some eBay seller statistics. eBay sold StubHub to Viagogo for $4.05 billion in November 2019. eBay's Classifieds generated $201 million in revenue in Q2 2020. eBay sold its Classifieds segment to Adevinta for $2.4 billion in cash and retained 44% ownership. Fast shipping for free is the gold standard for selling on eBay and can give you a leg up on your competition. If you want more than just a basic account, you will pay a monthly fee for that, but every account type gets a certain number of listings per month for free. Located in: GL1 5SQ, United Kingdom . However, according to eBay statistics, a score of 80% to 100% is deemed excellent, while a score of 30% to 50% is deemed concerning. However, women aged 45-54 are more likely to shop on eBay than those aged 35-44. Due to the low cost of entry and inclusivity that eBay offers its sellers, more and more people are building businesses on eBays platform. As a result, eBay saw significant changes in its sales in certain categories and locations. Even if you have your own ecommerce site, you likely have fixed prices on your products (not counting promotions and discounts, of course). Source: eBay Quarterly Results. eBay defines this as: All buyers who successfully closed a transaction on our Marketplace and StubHub platforms within the previous 12-month period. merchant website to ensure validity before making a purchase. Now, lets break down some eBay app and website stats. Ultimately EBay may side with the seller, perhaps let the buyer keep the item & give a courtesy refund. Then you can access your favorite statistics via the star in the header. The most popular items sold between 2018 and 2019 were in the Electronics & Accessories category. Almost 3/4 of these sellers began selling used goods for additional income. Accessed December 11, 2022. https://www.statista.com/statistics/242235/number-of-ebays-total-active-users/, eBay. eBay Statistics All users who bid on, bought, listed or sold an item within the previous 12-month period. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022, Profit from additional features with an Employee Account. Sellers ranked eBay as the best marketplace to sell on, with Amazon taking seventh place. Make sure you research your competitors so you know the landscape youre getting into, then provide great service and support including fast and inexpensive shipping. However, the following are the top-selling items in 2021: Women are more likely than men to shop online, and the gender split on eBay may surprise you; according to eBay demographics, female buyers account for only 33.3% of all buyers. Youve seen 40+ of the most recent and interesting eBay stats, and now its time for you to put these statistics to use. The peer-to-peer business model on which eBay built its platform connects buyers and sellers, but eBay earns money through listing and transaction fees and marketing services. 20 Exciting Xbox Statistics to Keep You Playing in 2022, 20 Immersive Virtual Reality Statistics to Know in 2022, 18 Patreon Statistics to Take Your Breath Away in 2022. Are you interested in testing our corporate solutions? Seventeen percent of eBay traffic is generated by search, and 1.5% comes from social media. And if a buyer doesnt pay, youll have to work with eBay to get your final value fee re-credited to you. 15% of eBay sellers in the U.S. are based in California. eBay spent $1.325 billion on product development in 2021. eBay acquired online ticketing company StubHub in 2007 for $310 million before selling it to ticket vendor Viagogo, a company founded by the same person behind StubHub, for $4 billion in 2019. eBay acquired PayPal in 2002 for $1.5 billion then spun it off into its own separate company 2015. eBay acquired Skype in 2005 for $2.6 billion but sold off stake, remaining with 30% equity. eBay has over 138 million active buyers. The insertion fee you pay to list your products applies per category, so if youre listing a product in multiple categories, you will pay an insertion fee on that listing twice. Download this chart. The company believes that this increase was driven by more online shopping due to the global restrictions during the COVID-19 pandemic. Some individuals earn upwards of $70,000 each year. Reviews serve as a signal of trust and authenticity, which is critical to building your brand as a seller on eBay. $75.34 . However, the site ranks 14th in the United States. Profit from the additional features of your individual account. She described one category-centric buyer named Nick, who spent $2,300 on eBay, 65% of which was related to sports memorabilia. Amazon statistics show that men mainly dominate the buyer section on Amazon as well. If you do, here are some strategies you can use to help ensure your success. eBays market cap was $39.15 billion in 2011, which means that its grown by more than $8 billion since then. The founder Pierre Omidyar listed his broken laser pointer for sale back when the site was first launched in 1995. The remaining revenue came from the U.K. ($1.7 billion), South Korea ($1.4 billion), Germany ($1.1 billion), and the rest of the world ($1.95 billion). Copyright 2009 - 2022 NextGen Shopping, LLC. The 405-foot superyacht designed by Frank Mulder was sold on the online marketplace, making it the most expensive item ever sold. Active buyers refers to all buyer accounts that have successfully closed a transaction on eBays platforms within the previous 12 months. Make sure you take these fees into account when pricing your eBay listings. BigCommerce syncs easily with eBay, offering automated product updates and centralized inventory management. Feedback Score. Thinking of buying something on eBay? eBay provides more opportunity for branding than some other online marketplaces, with a customizable storefront. Building your own ecommerce store even with an easy-to-use platform like BigCommerceis a significant time investment. Online marketplaceskeep growing in popularity as an ecommerce strategy. Men [51%] use eBay slightly more than women [49%] on any given day. worldwide. Lets break down several eBay statistics by country, including eBay statistics from the U.K. A feedback score is calculated as follows: +1 for each positive feedback, no change for a neutral feedback, -1 for each negative feedback. August 3, 2022. As your positive reviews increase, so will your potential opportunity. Number of eBay's total active buyers from 1st quarter 2010 to 2nd quarter 2022 (in millions) [Graph]. In fact, today, eBay is the second-largest online marketplace worldwide. While the variable fees likely wont be prohibitive to your profits, its still money spent that you dont have to pay when selling through your own website. Founded in 1995, eBay was one of the first online marketplaces and it has remained a major player ever since. Bridgeville, California, has been listed twice on eBay. The following countries had a strong seller count in 2020: More than half of used items on eBay get sold worldwide, as opposed to one-third of the new ones. Chapter 1 The eBay Marketplace: Opportunities for Ecommerce Shops + eBay Statistics in 2022. Last Accessed: Oct 14, 2022 Ebay Seller Location by Country Which country uses eBay most? Here are a few more reasons why you may want to consider getting onto eBay. Buyers may register more than once, and as a result, may have more than one account. The United States accounted for 79.45% of all eBay visits over the last month, followed by Canada (1.53%), Mexico (1.05%), and the United Kingdom (0.96%). eBay key statistics eBay generated $10.8 billion revenue in 2021, a 5.8% increase year-on-year Gross merchandising volume on eBay reached $100 billion in 2020 159 million people are active on eBay, most are based in the US Over 19 million sellers have accounts on eBay eBay overview eBay revenue eBay made $10.8 billion revenue in 2021. Read on to learn more about the ins and outs of selling on eBay and how to decide if its right for your business. Selling productsthrough a marketplace gives you a bit of insurance if disaster strikes your ecommerce site. How about showing a buyer's average DSR's left and high and low DSR's left for each category. Access to this and all other statistics on 80,000 topics from, Show sources information 49% of people shop online using their cellphones, and eBay is no exception. In turn, free shipping leads to more overall sales. Since shoppers are already visiting the site, you can focus on product page optimizationover customer acquisition. A paid subscription is required for full access. Statistics for People Who (Think They) Hate Statistics. If you are looking to find active buyers this holiday season, check out these statistics from eBay to grow your business. Its unquestionably an appealing and worthwhile ecommerce endeavor. As of September 2018, eBay was the second most popularecommerce property in the U.S. based on time spent on-site. As a result, more people that form part of the Baby Boomers generation (60+ years old) are shopping online than ever before. show, it is an additional incentive that helps attract more buyers. Make sure youre looking at pricing, too: your competitor could be selling 10 times more because they price it a dollar cheaper. As a result, eBay saw significant changes in its sales in certain categories and locations. eBay is obviously a highly successful online marketplace, but you will have to determine if its the right place for your products. Figures prior Q2 2021 were taken from earlier releases. Authors: Salkind, Neil J. $5.048 billion of eBay's $10.42 billion in 2021 revenue came from the US. Buyer pays for return postage | See details - for more information . Theres a lot to choose from on eBay. In 2019, almost 71% of things were shipped for free. That alone is reason to at least consider the pros and cons of standing up an eBay store as one of your sales channels. One of the companys primary sources of revenue growth was their marketplace transaction fees via the Managed Payments solution, a system for listing fees, transferring money directly to the seller, and receiving payment from buyers. Not everyne aggrees as to w. If eBay posted some statistics for buyers, like how many negative or neutral feedbacks per transaction, it would help identify bad buyers and give sellers a chance to block them. show. 1 in 3 users will buy things of value between $1000 to $3000 this holiday season. Florida and New York came in second and third, each accounting for 8% of all eBay sellers in the United States. With numbers like this, the impact of eBays marketplace cannot be denied. Lets break down some statistics about used and new sales on eBay. Going back to the point of having less up-front work, you can be up and running on eBay just minutes after signing up theyve done all the heavy lifting for you, so you can focus on marketing your product. If it isn't delivered by that time and there is no further movement, then you refund buyer and do package intercept. SPSS Statistics: A Practical Guide 4th Edition by Peter Allen (English) Paperbac. eBay acquired local shopping and price comparison startup Milo in 2010 for $75 million. Download as image Source: Statista United States 31% United Kingdom 29% Germany 15% China 12% Australia 4% Italy 2% 31% of eBay sellers are based in the United States. Take advantage of the time theyve had in the market and leverage their best practices. Source: Company data Etsy sellers Etsy had 7.5 million active sellers on its platform in 2021, a 74% increase on the previous year. In 2002, it was nearly sold for $1.77 million, but the buyer pulled out at the last minute. The number of eBay users, revenue, sellers, buyers, and other important topics are all covered in this section of the article. In fact, today, eBay is the second-largest online marketplace worldwide. Subscribe to our bi-weekly newsletter to get the latest thought leadership content delivered right to your inbox from blogs and resource articles, to podcast episodes, webinars and more. "Number of Ebay's Total Active Buyers from 1st Quarter 2010 to 2nd Quarter 2022 (in Millions). In this section, youll find information on the number of people who frequent eBay and more interesting stats and facts. Of the $100 billion in products that were sold, about 62% of it was generated outside the U.S. Free shipping makes online buyers more likely to purchase a product, which is why eBay continuously encourages its buyers to offer free shipping. We may earn a commission when you use one of our coupons/links to On the eBay marketplace, youre competing with a whole host of other sellers. 80% of the items posted in 2018 were classified as New. Etsy quarterly users 2014 to 2022 (mm) Etsy annual users 2012 to 2021 (mm) Note: Annual totals are from Q4 of respective year. 58% of eBay users have a household income of $40,000 or more. eBay is now ranked 44th in the worlds most frequented website list. The eBay shopping app had 62.15 million monthly users in the U.S. in September 2019. This part of the article covers key bases, including the number of eBay users, revenue, seller, buyers, and more. In 2019, there were 182 million active eBay users worldwide. $9.772 billion of eBay's $10.42 billion in 2021 revenue came from fees. Whether youre an established business considering eBay as a new sales channel, or youre thinking of breaking into ecommerce, there are some good reasons to choose eBay if its right for your customers and your business goals. A more detailed idea of feedback rating is available by clicking on your account name. Horizontal buyers: they shop across all categories but aren't as price sensitive as value seekers. If they do file SNAD, you can call eBay with the evidence of the buyer talking about remorse in eBay messaging and eBay will likely side with you. eBay acquired Shopping.com for $620 million in 2005. Scroll onward. According to statistics, the average visit lasts six minutes and 37 seconds, with 6.75 pages per visit. But if you have a significant Baby Boomer or Generation X target audience, eBay could be an important place to reach them. It isnt surprising more than a quarter of the, worlds population bought something online. It was one of the most bizarre items sold on eBay, next to a grilled cheese sandwich with an image of the Virgin Mary on it sold for $28,000, and a supposedly haunted walking cane worth $65,000. eBay acquired online payments service Bill Me Later for $945 million in 2008. eBay acquired online discovery company StumbleUpon for $75 million in 2007 and sold it in 2009. eBay acquired real estate listings site Rent.com for $415 million in 2004 and sold it in 2012 for an undisclosed amount. Skype was sold to Microsoft in 2011 for $8.5 billion, with eBay earning $1.4 billion from its 30% stake in the deal. Weight: 817 Gms. In its more than two decades of operation, eBay has been able to maintain a consistently high level of customer satisfaction. Other popular seller locations included the U.K. with 29% and Germany with 15% of top sellers. As a Premium user you get access to the detailed source references and background information about this statistic. Please do not hesitate to contact me. most popular items sold between 2018 and 2019 were in the Electronics & Accessories category. It isn't constructive to talk to someone like this. 20 Podcast Stats to Catch Your Attention in 2023, 19 Social Security Statistics to Know Before Retiring in 2022, How to Make a Twitter Account Private the Best Way Possible, How to Make a Logo in Photoshop in 8 Easy Steps. As of 2022, the average annual income of an eBay seller is roughly $42,000. This means that eBay was one of the leading retailers worldwide under mobile users, coming in second after Amazon in traffic from mobile devices. Continue reading to learn more about the most expensive item sold on eBay, how many times eBay was downloaded, and many more. Last reported quarter 2021 Q4 it was 147 million, down by -9% year-over-year from 162 million. In December of 2018, eBay garnered 109 million unique visitors, putting it behind only Amazon Sites and Walmart in the thick of the holiday shopping season. make a purchase. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. eBay provides its sellers with certain tools that enable them to develop their own brand and maximize their sales. Compared to 2019, the number has grown by 6% and continues to incline. A couple of other things to remember about eBay fees: Once you weigh the pros and cons, it will be time to decide whether or not youll take your products to the eBay marketplace. 60% of eBay users state that they are the primary decision maker in their household when it . The cash and stock deal is valued at $9.2 billion. Heres a list of the most recent eBay statistics: First, lets break down some statistics about eBay users. There is an outfit called hammertap that does deep analysis of eBay stats, but it costs a bundle. The highest number of visits comes from US accounts. As a seller on eBay, youre able to set your own shipping and return policies and associated fees. The highest number of sellers was recorded in 2014 when 25 million people were selling on eBay. Marketplace - marketing services and other revenues, StubHub - marketing services and other revenues. However, the site ranks 14th in the United States. Worldwide, eBay claimed the 34th spot. Statistics show that as of 2013, eBay boasted an active userbase of over 112 million while Etsy had 22 million members and generated nearly $900 million in sales. California had the highest percentage of vendors out of all US states, accounting for 15% of all merchants. Fees are, for the most part, based on what you sell. In March 2022, ebay.com ranked 14th among the most visited sites in the US in terms of monthly search traffic. To Millennials and Gen Z, eBay may seem outdated. Because youre working with that prebuilt architecture we talked about, you will have to fit your content into its existing parameters. With the marketplaces provided infrastructure, you can get off the ground quickly, while still retaining enough control over your content to exhibit your brand identity. This means that most of eBays revenue came from its international operations (i.e., international sellers and buyers) in 2021. eBays net revenue reached $10.3 billion in 2020. The top trend that influenced online shopping on eBay in 2020 was DIY. Analyze markets, competition, hot trends, and products to find the best-selling items on eBay. save money. Compared to other marketplaces, eBay gives you a lot more flexibility in representing your business and your products. In, eBay. mainly dominate the buyer section on Amazon as well. We always show the shipping cost separately from the item cost so you can see exactly how much you'll pay for delivery before you go to checkout. Whether youre planning on launching your own eBay store, or youre merely looking to expand your own and others knowledge of this marketplace and eCommerce in general, you can count on these stats. But its not the right choice for every business. Recent survey by auctionbytes found Sunday evening topped list of best times to end an auction, but that was only picked by about 18% of respondents, so there's a lot of difference of opinion on that. For example, in most categories, 12.9% of the sale amount goes to eBay, plus $0.30 per order, including the items price, shipping, taxes, and any additional fees that may apply. Before BigCommerce, she was an education specialist at Skills Fund, where she built resources and ran trainings to give students access to life-changing skills. Currently, you are using a shared account. Research recent marketplace price trends and real-world sales data for millions of items to optimize your listings. Insertion fees are non-refundable, so if your product doesnt sell, youve actually lost money. The dramatic decline in unpaid items is mainly due to eBays managed payments migration that resulted in a simplified checkout flow. As of 2022, the average annual income of an eBay seller is roughly $42,000. With this native BigCommerce integration, you can manage your eBay sales channel through the BigCommerce platform. 2022 WebsiteBuilder.org All Rights Reserved. Clothing and Accessories category is nearly as profitable (14%). "Number of eBay's total active buyers from 1st quarter 2010 to 2nd quarter 2022 (in millions)." From a buyers perspective, it functions much like a big-box store its a one-stop shop for everything they need, and the presence of competition can help keep prices low. It was purchased by a Russian billionaire Roman Abramovich. Marc Mezzacca is CEO of CouponFollow, a consumer savings engine that surfaces popular coupons. Reviews can make or break you as an eBay seller, so you have to do everything in your power to ensure a 99%+ satisfaction rating. Clothing, footwear, and accessories for men, Watches, watch components, tools, and instruction manuals, Medical, lab, and dental supplies, equipment, devices, and tools; WW2 military goods. statistic alerts) please log in with your personal account. Major eBay Statistics and Facts. Remember that these figures will vary depending on what youre selling. In the era of Amazon Prime, consumers shipping expectations have risen significantly. So, if you want to start an online business, this one could be worth considering. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). What Is the Net Worth to Be Considered Wealthy? And even though the online marketplace appears to be losing favor, statistics have proved that clients continue to use it. Top 10 eBay Statistics for 2022 In 2019, eBay had a global user base of 182 million people. eBay raised $123 million for non-profit organizations in 2020. eBay was named AuctionWeb until September 1997. https://investors.ebayinc.com/fast-facts/default.aspx, https://www.statista.com/statistics/1019999/ebay-sellers-location-by-country/, https://www.statista.com/statistics/1020021/ebay-sellers-location-by-us-state/, https://d18rn0p25nwr6d.cloudfront.net/CIK-0001065088/e53ed054-ea63-4257-a12b-efee32befe77.pdf, https://www.theacsi.org/index.php?option=com_content&view=article&id=149&catid=&Itemid=214&c=eBay, https://www.marketplacepulse.com/articles/ebays-market-share-slips-to-below-5, https://www.statista.com/statistics/579505/most-popular-us-shopping-apps-ranked-by-reach/, https://www.statista.com/statistics/878623/digital-retailers-digital-buyers-cross-border-digital-purchases/, https://www.statista.com/statistics/579718/most-popular-us-shopping-apps-ranked-by-audience/, https://investors.ebayinc.com/investor-news/press-release-details/2019/viagogo-Acquires-StubHub-from-eBay-for-405-Billion/default.aspx, https://investors.ebayinc.com/investor-news/press-release-details/2020/eBay-Inc.-Reports-Better-Than-Expected-Second-Quarter-2020-Results-and-Raises-Full-Year-Guidance/default.aspx, https://investors.ebayinc.com/investor-news/press-release-details/2020/Adevinta-to-Acquire-eBay-Classifieds-Group-to-Create-the-Worlds-Largest-Online-Classifieds-Company/default.aspx, https://www.cnbc.com/2019/11/25/ebay-nears-deal-to-sell-stubhub-to-viagogo-for-about-4-billion-dj-citing-sources.html, https://money.cnn.com/2018/02/01/technology/paypal-ebay-payments-split-adyen/index.html, https://www.ebayinc.com/stories/news/ebay-inc-reiterates-truth-about-skype/, https://www.cnet.com/news/ebay-buys-milo-to-unite-online-offline-shopping/, https://www.ebayinc.com/stories/news/ebay-inc-adds-bill-me-later-to-portfolio/. So, if you want to, 49% of people shop online using their cellphones. (Source: BigCommerce / eBay) Though Amazon sees about three times the annual gross merchandise volume (GMV), eBay is still the second leading marketplacein the U.S. eBay was founded by Pierre Omidyar and, unlike Amazon, it was built to be a true peer-to-peer online marketplace. Of shoppers surveyed in 2017, 16% say they shop on eBay about once a week or more. Revenue obtained from this feature has grown by $135 million from the second quarter of 2019 to the first quarter of 2021. High-value buyers refers to buyers who purchase from eBay at least six times per year and spend over $800 on the marketplace. Younger Millennials and Gen Z havent flocked to eBayin the same volume as audiences who remember when the marketplace launched and catapulted to popularity. Canada came in second, with 68% of respondents also answering yes. Make sure youre meeting and exceeding your buyers expectations. Title: Statistics for People Who (Think They) Hate Statistics. You should check any coupon or promo code of interest on the Its initial focus was on connecting buyers with online sellers of used or collectible items in auction-style listings. Register in seconds and access exclusive features. While there are some established limits (e.g., a 14-day or greater return window), Amazons equivalent policies are much stricter. The marketplaces revenue continues to grow at a steady pace, with the most revenue coming from transactions and only a tiny portion coming from marketing and other services. That alone is reason to at least consider the pros and cons of standing up an eBay store as one of your sales channels. Jay said understanding category-centric buyers and value-seekers could help sellers to grow their business. 1 in 4 eBay users have at least an Associate's degree. eBay has followed Amazons lead and now offers free shipping on most items. eBay is a well-known online marketplace for purchasing and selling goods and services. You need at least a Starter Account to use this feature. In 2019, almost 71% of things were shipped for free. Refer to eBay Return policy opens in a . Wait, I thought you said you get more control on eBay!. Buyers may register more than once, and as a result, may have more than one account." As long as sellers can find ways to offset shipping expenses, this makes life easier for both buyers and sellers. The highest number of visits comes from US accounts. One of the main factors that had a massive impact on eBays overall revenue development (even to this day) was Paypals split from eBay in 2015. Fees add up quickly, and some add ons can add up to a couple of dollars per listing. 10,800 people were employed by eBay at the end of 2021, down from 12,700 in 2020. eBay had mass layoffs in 2015 when splitting from PayPal. eBay customers who participated in this survey, which ran from Oct. 12 to Nov. 9, 2020, were asked whether they had purchased used goods in the previous 12 months. Since it was founded in 1995, it has grown to become one of the most prominent online marketplaces for merchants to market and sell their wares. Generally, consumers are willing to spend more money to reach the free shipping threshold, regardless of whether the shipping cost was high to begin with. The first item on eBay was sold for $14.83. It was bought by Mark Fraser who then officially became the first buyer on eBay. On your own ecommerce site, you can leverage any number of methods to communicate with your customers. 72% of buyers will shop online more than they did previous years. A bounce rate refers to website visitors who leave the site after only viewing one page. He has been in the coupon and deals industry for over a decade with a deep interest in evolving e-commerce technologies. This article will cover more than 40 of the most recent and interesting eBay statistics that you need to know this year including the number of people who use eBay, its best-selling products, its biggest markets, and more. This tops the 29% of users who are in the 50-64 age demographic. The average session duration was just over eight minutes. Following this seller, the top ten sellers all received between 20,000 and 100,000 positive reviews on their shops in one month. Sales on eBay in 2021 generated $87 billion, down from $100 billion in 2020. eBay's American Customer Satisfaction Index (ACSI) score was 76 out of 100 in 2021. eBay has a 4.6% market share among online retailers in the U.S. eBay's shopping app has a 33.28% reach in the U.S. 14% of digital buyers prefer eBay for cross-border purchases, compared to 25% that prefer Amazon. , these users account for 6.6% of the total e-commerce economy in the United States. In October 2021 alone, eBay received 783.33 million visits, with the average visit duration being 6 minutes and 42 seconds long. Additionally, most eBay app downloads came from consumers in the United States, with over 17.6 million downloads on Android and iOS devices. As a Premium user you get access to background information and details about the release of this statistic. Direct search, also known as direct traffic, occurs when a visitor arrives directly on a site without having clicked through via another source. Since eBay has a bounce rate of 36.86%, this means that most of eBays visitors stay on the site to view two or more pages. ", eBay, Number of eBay's total active buyers from 1st quarter 2010 to 2nd quarter 2022 (in millions) Statista, https://www.statista.com/statistics/242235/number-of-ebays-total-active-users/ (last visited December 11, 2022), Number of eBay's total active buyers from 1st quarter 2010 to 2nd quarter 2022, Available to download in PNG, PDF, XLS format, Leading large cap e-commerce companies worldwide 2022, by market cap, Leading global online marketplaces 2021, by GMV, Leading U.S. online marketplaces 2021, by GMV, Leading e-commerce and shopping websites worldwide 2022, based on visit share, Leading online marketplaces worldwide 2022, by monthly visits, Select e-commerce marketplace operating margins globally 2022, eBay: annual net revenue 2013-2021, by region, eBay: quarterly active buyers worldwide 2010-2022, eBay: average spend per buyer in the U.S. 2021, by category, eBay: sellers with the most feedback worldwide 2022, ACSI - eBay customer satisfaction in the U.S. 2000-2021, Merchants where global shoppers made their latest cross-border purchase 2021, Leading electronics, office, and leisure e-retailers worldwide 2021-2026, by CAGR, Leading re-commerce categories on eBay 2021, eBay best-selling items per listing per week in the U.S. 2021, ebay.com total website traffic in 2022, by device, eBay: website traffic share on desktop and mobile 2022, eBay: distribution of weekly visitors in 2021, by traffic type, eBay app downloads per month worldwide 2020-2022, eBay app: monthly downloads in the U.S. 2017-2022, by device, Leading shopping apps for iOS in the U.S. 2021, by daily active users, Leading shopping apps for Android in the U.S. 2021, by daily active users, Countries with most eBay app downloads 2021, by operating system, Workforce of leading global online companies 2014-2021, eBay: global corporate demography 2016-2021, by gender, eBay: global corporate demography 2021, by gender and department, eBay: U.S. corporate demography 2016-2021, by ethnicity, eBay: U.S. corporate demography 2021, by ethnicity and department, Australia: digital buyer penetration 2013-2018, Digital buyer penetration in Germany 2017-2025, Digital buyer penetration in Italy 2017-2025, Digital buyer penetration in China 2017-2025, U.S. eBay shopper distribution 2017, by age group, Share of internet users who are digital buyers in India 2017-2022, Per capita expenditure on digital purchases in India 2017-2022, U.S. digital buyer interest in new shopping options & technologies 2018, Digital buyers aged 45+ in the U.S. 2019-2023, Asia: digital buyer social media brand promotion 2014, Mexico: share of digital buyers during Hot Sale 2020, by age, Average spend on music to own among streamers in Great Britain (UK) 2014, by format, Number of eBay's total active buyers from 1st quarter 2010 to 2nd quarter 2022 (in millions), Find your information in our database containing over 20,000 reports, most popular e-commerce and shopping website in the United States, most downloaded shopping apps in the Google Play Store. https://techcrunch.com/2012/03/22/ebay-sells-off-real-estate-listings-site-rent-com-to-primedia/, https://www.vox.com/2015/2/2/11558416/big-layoffs-begin-at-ebay-and-paypal, https://www.ebayinc.com/company/diversity-equity-inclusion/our-numbers/, https://www.ebayinc.com/stories/news/ebay-celebrates-25-years-the-most-interesting-expensive-items-ever-sold-on-the-marketplace/, https://www.ebayinc.com/stories/news/ebay-celebrates-25-years-iconic-cultural-moments-that-shaped-shopping-carts/, https://www.ebayinc.com/stories/news/ebay-for-charity-announces-a-record-breaking-year-of-community-support/, https://www.ebayinc.com/company/our-history/. The 18-24 age group makes up 17.70% of the user demographics, while those in the 65+ age category use eBay the least (only 7.83%). 2021 were automotive, fashion, and jewelry. The number of active buyers decreased by 2 million since the same period of 2020. And while online shopping is still gaining momentum, we can be sure eBays going to be around for a long time. After college, she transitioned into the marketing and research space through a self-taught mindset and works to bring the value of that skill and mindset to others. A survey conducted in 2021 asked U.S. online sellers which online marketplace they prefer selling on. Naturally, how much money you make is determined by various circumstances, including the amount of inventory you sell, the price of your products, and additional charges. With the COVID-19 pandemic, the way consumers live and shop has changed drastically, with 58% of shoppers saying they feel safer shopping online during the pandemic. Chart. Although this is only a small percentage compared to Amazons over 40% market share, its the second-largest in American ecommerce. As one of the few dot-com survivors, eBay owes its survival to a relentless desire to shed its flea-market image and rebuild its brand to remain relevant and lucrative. But the ability to auction your products on eBay can tap into shoppers competitive nature and drive prices and profits higher. According to eBay statistics, these users account for 6.6% of the total e-commerce economy in the United States. View clear, easy-to-understand statistics, graphs, and charts. The remaining 22.48% of people visiting eBays website via desktop devices are spread across 251 other countries, with Canada coming in second at a 1.54% visit rate. eBay has also heavily invested in several successful companies like PayPal(acquired by eBay in 2002; the companies split in 2015) and StubHub(acquired in 2007). Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the shipping service selected, the seller's shipping history, and other factors. The results were based on four main areas, including profitability, customer service, ease of use, and communication. Founded 25 years ago, eBay was the first online marketplace, and it has continued to grow in popularity over the years. 1. Please create an employee account to be able to mark statistics as favorites. But compared to controlling an entire ecommerce store thats all your own eBay is, of course, going to be more restrictive. Online eBay shoppers in the U.K. and France spent the most time on the marketplace, whereas shoppers in Portugal spent the least time on the marketplace at an average of just over two minutes. Lets break down a couple of eBay reviews statistics. To succeed against the high volume of competition on the eBay marketplace, you have to know what youre up against. The eBay app was downloaded over 50 million times in 2020. The types of products sold and the sellers expectations determine what is considered a successful sell-through. Weve looked at some of the possible advantages to using eBay as a sales channel, but here are some of the possible disadvantages that you need to be aware of before taking the plunge. These listings include listings from sellers around the world with items spread across hundreds of categories, both pre-owned and new. This will enable you to keep your inventory, shipping, and distribution management all in one place, leaving less room for error. Date: Jun 18, 2020 eBay Statistics to Make Any Seller's Head Turn By 2020, analysts predict that 40% of the online retail market worldwide will be through online marketplaces. To use individual functions (e.g., mark statistics as favourites, set Due to its staggering amount of monthly visitors, eBay is the second most visited online marketplace in the world, only coming in second after Amazon. From a sellers perspective, they are capitalizing on an existing flow of traffic to get their products in front of more eyes without having to first increase brand awareness. Some of the areas are what we will talk about here. The most expensive item ever sold on eBay was a Gigayacht that went for $168 million. Luxury watches remain to be one of the core categories on eBay. In a survey conducted by eBay, most of its U.S. sellers said that they sold pre-owned goods. Fraser, an electronics geek, was looking for a broken laser pointer that he could fix for fun. . Products sell differently in different markets, and each marketplace will offer access to a unique target audience. Buying items through a marketplace isnt the same as purchasing from a tried-and-true business, so it can be a little bit more difficult to earn customer trust. 20 eBay Statistics for Wonderful Shopping Spree in 2022. will tell you what makes this platform so popular among users. This number is a testament that eBays vertical strategy is working since the company acquires a customer for the whole platform whenever they acquire a high-value customer for a single vertical. If you choose to do so, youll have the opportunity to put your products and your brand in front of millions of active users who shop on eBay and, ideally, generate new revenue streams. eBay's costs and expenses in 2021 amounted to $4.847 billion. And, while the seller fees that eBay charges are relatively low, you do need to keep them in mind as you strategize your marketplace presence. 18-24 is the largest age group demographic that uses eBay, followed by those aged 25-34. or visit eBay's page on international trade. The boat included a salon, a cinema room, a gym, an office, a retractable boarding lift, a helicopter garage, and a swimming pool. When shes not writing, shes volunteering with nonprofit organizations, traveling the world, or digging into a new book. You can find out how much shipping costs in the shipping section of every eBay listing. eBay Inc. - Fast Facts Fast Facts At eBay, we create pathways to connect millions of sellers and buyers in more than 190 markets around the world. Flexibility, low shop fees, and eBays continuous support to its shop owners are three of the main reasons why sellers love this platform. You can also: See how products are performing across all eBay marketplaces. If it isn't delivered within 3 business days, ask ebay to put case on hold for 10 days. During December and March, theres a significant sales bump in the Toys & Games category. WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security. In 2020, it increased its active buyers by 76%. Although this is only a small percentage compared to. Lets break down some eBay sales statistics. eBays top seller musicmagpie received close to 120,000 reviews in October 2021. Our technology empowers our customers, providing everyone the opportunity to grow and thrive no matter who they are or where they are in the world. These listings arent all posted by individual online sellers anymore, either, with large and small businesses alike creating eBay stores to take advantage of the marketplaces high traffic. eBay. Download a PDF version for easier offline reading and sharing with coworkers. Take advantage of our coupons for better deals. Corinne is a writer and researcher at BigCommerce, where she works directly with agency and technology partners to bring their tools, services and ideas to the commerce industry at large. Sponsored. This negatively affected eBays market share. Since the global pandemic changed the way people live, work, and shop, Australians have started relying heavily on online shopping. The types of products sold and the sellers expectations determine what is considered a successful sell-through rate. On eBay, you can only use their messaging platform. eBay is now ranked 44th in the worlds most frequented website list. You can find anything from collectible baseball cards to brand new cars on eBay. If your site goes down for a down for a significant period of time, you can still be earning revenue through your eBay listings. 44% of eBay's employees in the US are Asian. The sale of trading cards, both used and new, continues to grow on eBay, and active buyers in this category have doubled from 20202021. If youre interested in learning more about. As mentioned above, the mobile app had approximately 514 million downloads in 2020, even though the platform only has 147 million active users this year. This will bolster your brand-building, as well as convey authority to potential buyers. Because of sneakers' high sales rates, the number of sneakers valued above $100 that are listed on the platform triples in digits each year. Phones and smartphones remain to be one of the best-selling categories on eBay, with this category continuing to grow each year. While you have more flexibility with eBay than with some other marketplaces, its not the same as having your own ecommerce site that you fully control. eBay demographics: Nearly 62% of eBay users are male, and 38% are female. NSW: 1021, 1022, 1025, 1026, 1027, 1028, 1029, 1030, 1045, 1100, 1101, 1117, 1118, 1120, 1121, 1123, 1124, 1125, 1128, 1129, 1135, 1136, 1140 . More than 159 million active buyers worldwide (Source: 71% of purchases on ebay were shipped free in 2019 (Source: eBay had $19.5 billion worth of sales in q3 of 2021 (Source: There are around 1.5 billion live listings on eBay (Source: eBay has two billion transactions per day (Source: eBay is the second-biggest online marketplace (Source: In the first quarter of 2021, eBay had over 20 million active sellers (Source: There are approximately 788,000 eBay stores (Source: In 2020, 31% of eBay sellers could be found in the U.S. (Source. its the second-largest in American ecommerce. One of your biggest tasks when selling on eBay will be to find ways to differentiate yourself from the competition. Once youve exhausted any free listings, you will pay an insertion fee for each listing thereafter. Out of the 60 countries analyzed, most of eBays app downloads came from the U.S., with the second most downloads coming from the U.K. However, theyve been steadily declining in recent years, reaching 19 million in 2021. However, the situation is somewhat different in the US, where new products are sold 56.3% of the time, compared to 39.8% for used items. Corinne holds degrees in graphic design and psychology. Although managing another sales channel can add complexity to your business, syncing your eBay product listings with your ecommerce site (remember, BigCommerce integrates with eBay so you can manage everything in one place) can make your life much easier. Georgia scored lowest on the list, with only 3% of eBay sellers. Lets break down a couple of statistics about mobile vs. desktop shopping on eBay. Naturally, how much money you make is determined by various circumstances, including the amount of inventory you sell, the price of your products, and additional charges. Its about the same time as 218 billion apps were downloaded worldwide. Gross merchandise value (GMV) refers to the total value of products that eBay sells. eBay exists in markets in several countries, including the U.S., the U.K., Australia, Germany, Thailand, France, Italy, the Netherlands, and more. Youll pay a final value fee on both the price of the item as well as its shipping. Listing your products on an eBay store can be a way to get off the ground more quickly. eBay has had a lot of time to optimize its product listing format, with great options for photos, descriptions, and more when setting up a listing. By 2020, analysts predictthat 40% of the online retail market worldwide will be through online marketplaces. Additionally, most eBay app downloads came from consumers in the United States, with over 17.6 million downloads on Android and iOS devices. Geared toward high school seniors headed to college. Users may register more than once, and as a result, may have more than one account. The Top Rated Seller status is awarded to sellers who meet specific tracking and sales criteria, as well as specified performance standards. The source adds the following note: "All buyers who successfully closed a transaction on our Marketplace platform within the previous 12-month period. Browse the latest coupon statistics and trends for 2021. On your own ecommerce site, youre only competing with (and against) yourself. $168 million was the highest price ever paid for a product on eBay. CouponFollow tracks coupon codes from online merchants to help consumers Remember eBay has more than a billion active listings! More Than 50 Amazon Statistics to Know for 2022, 40 Must-Know Black Friday Statistics for 2021, 2021 Coupon Usage & Shopping Behavior Trends [REPORT]. From there, fees are charged per transaction, so eBay will get a portion of the cost of each product you sell which they term the final value fee.. If youre interested in learning more about eBay regarding the buyer demographics, keep reading. 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